Paula Deen’s Play Room

Platform: Facebook
Genre: Online casino (slot machines and video poker)
Released: October 2012
Developer: Signus Labs


A simple online casino with 7 slot machines and 3 video poker machines themed around the TV show host Paula Deen.

I was a sole designer on this project and did all the design, including GDD, balancing, analytics and certain post-release design support. The project didn’t live very long after the release, because the customer didn’t finance the updates. The initial release though looked rather promising: daily retention was over 50%. We used our own analytics and reporting technology created specifically for this project. I wrote SQL requests to PostgreSQL and did visualization in Excel for the game stats. I wrote texts that were then read and recorded by Paula Deen and used in game.

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